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Personal Branding with Dekker: Personal Brand Building Fame
Rating: 4.6 out of 5(164 ratings)
28,921 students

Personal Branding with Dekker: Personal Brand Building Fame

Grow Your Personal Brand with a Fortune 100 Global Brand Manager with an MBA from the #1 Branding School
Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal
Last updated 4/2026
English

What you'll learn

  • Personal Branding
  • Branding
  • Influencer Marketing
  • Brand Management

Course content

2 sections • 60 lectures • 7h 44m total length

  • Reach 1 - Influencer marketing should reach for the stars!4:05
  • Reach 1
  • Reach 25:18
  • Reach 2
  • Reach 36:06
  • Reach 3
  • Influencer Monetization RM1119:04

    Master monetizing an influencer business using RM11, subscriptions, premium content, and live events with AI avatars. Build a personal brand, implement a value ladder, and attract your first 100 subscribers.

  • Advanced Brand Theory13:31
  • Reach 46:29

    Focus on reach and leverage to transform limited time into high-potential content, amplifying its impact with advertising, partners, automation, and contractors to drive economies of scale and fame.

  • Reach 4
  • Reach 57:12
  • Reach 5
  • Social Media Automation23:50
  • 7 Steps to Secure Brand Partnerships (Brand Deals)8:08

    Build a scalable brand partnerships strategy by developing a niche authority, leveraging influencer marketplaces, offering irresistible, flexible packages, and driving measurable results with Manychat.

  • Secret Reddit Marketing Hack5:42
  • Collaborators 1 - Jordan Peterson Influencer Marketing Case Study7:14
  • Collaborators 25:27

    Explore how collaborating with micro to mid-tier influencers boosts brand reach, identify audiences with SparkToro, and test follower legitimacy using lead and force ads on Facebook and Twitter.

  • Collaborators 36:14
  • Collaborators 45:00

    Analyze collaboration outreach, prioritizing immediate pay, empathy for influencers, and podcast topic ideas, while crafting concise, personalized messages without templates.

  • Collaborators 55:37
  • Instagram Marketing with Multiple Accounts4:14

    Discover how to grow an Instagram presence by creating and warming multiple cloud phone profiles managed from a single computer, boosting early engagement and the algorithm reach without ads.

  • AI Marketing Assistant10:31
  • AI Influencers28:08
  • Content Creator's Compass5:53
  • Hit Makers 1 - Influencer Marketing Tips4:43
  • Hit Makers 29:56
  • Blockbusters 14:55
  • Blockbusters 25:02
  • 3 Steps to Brand Marketing3:41
  • How to Get on Podcasts14:19

    Identify trending, topic-specific ideas tied to your business, and pitch proactively with a media kit and tailored outreach to hosts; repurpose interviews across channels to build authority.

  • Entrepreneurial You: How to Monetize Your Expertise26:27
  • Exposure-Insider secrets to make your business a go-to authority for journalists16:17

Requirements

  • None

Description

This is the definitive course on personal branding. My name is Dekker Fraser and I was a Global Brand Manager for Sony PlayStation.

I have over 175,000 students on Udemy and I was a VP of Marketing for a Google accelerator startup. I was a college marketing instructor, and I studied branding at the #1 business school for marketing. This is where the father of marketing himself, Philip Kotler, teaches.

I ran a massive, multi-million dollar global branding campaign, and I had my brand reviewed by the #1 influencer on YouTube. I also coached people on their personal branding and marketing.

This course teaches you how to develop a personal brand. It’s based on my personal experience in brand management, research from Harvard and Stanford, and concrete case studies in personal branding. What makes this personal branding course unique is the combination of all of these: the direct experience of a global brand manager for world-class brands and startups, the highest levels of academic business school research, and anecdotal case studies on successful personal branding.

I’m giving you the strategies, tactics, and nitty gritty executional details of building your personal brand. I’m also gonna throw in some quick brand building hacks.

  • Personal Branding

  • Personal Brand Building Hacks

  • Personal Branding Tactics

  • Personal Branding Strategies

  • Personal Branding Execution Details

  • MBA Level Brand Planning

  • 7 Steps to Secure Brand Deals (Partnerships)

Let’s get branding!

Sincerely,
Dekker Fraser, MBA
Personal Branding Instructor

Who this course is for:

  • Consultants
  • Employees
  • Entrepreneurs
  • Influencers
  • Professionals
  • Influencers
  • Content Creators

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